May 2018 Workshop Recap – Recruitment and Retention

At GRAVA’s May Workshop, we focused on the best practices of volunteer recruitment and retention. Amy Nisenson gave us insights into the motivations of volunteers and when we should recruit them. She talked about warm body recruitment, targeted recruitment and concentric circles recruitment. To get a good handle of how we should recruit, we ought to first speak to our current or past volunteers about why they volunteer, why they left and they experience as a volunteer. Having a good strategy for the types of volunteers needed helps to find out which skills or demographics you need and how to target them. Many corporate groups have grants for organizations that their employees volunteer for.

Once you have recruited volunteers you need to engage them by providing training and leadership opportunities. Some of the reasons volunteers don’t stay is a chaotic experience or the experience didn’t live up to their expectations. There needs to be clear expectations and a friendly, professional environment to better engage volunteers.

See the slideshow here.

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